Holiday 2016 Page 45 Holiday 2016

Sony's bright idea User-friendly, too The XBR-Z9D features Sony's revolutionary LED backlighting system called Backlight Master Drive. Previous top-notch LED TVs used a "full-array local dimming" backlight to control their LEDs in small groups. Instead, the XBR-Z9D independently controls each individual LED in the panel's ultra- dense backlight structure. You'll see extremely deep, accurate black levels and incredible contrast. F or decades, video geeks have lusted after Sony's high-performance XBR TVs. Innovations like 4K and HDR (High Dynamic Range) provide more reasons than ever to get excited about the latest XBR model - the Z9D. Sony is breaking new ground in brightness and color, to produce their best TVs ever. Here's how they did it. HOT FOR THE HOLIDAYS The built-in Android operating system lets you do a lot of things you're used to doing on your tablet or smartphone. Google Cast lets you stream movies, pictures, and TV shows from your iOS or Android-based phone or from a laptop. 65" XBR-65Z9D #15865XZ9D $5499.99 75" XBR-75Z9D #15875XZ9D $8999.99 Check our website for the latest price *EnergyGuide annual energy cost: XBR-65Z9D - $32; XBR-75Z9D - $33. Your energy cost depends on your utility rates and use. The estimated cost is based on 12 cents per kWh and 5 hours of use per day. For more information visit Backlight Master Drive controls each of the panel's LEDs individually for ultra-precise picture contrast, brightness, and shadow detail. FREE TECH SUPPORT FOR LIFE Need help with your gear? You can call us for guidance - whether it's the day you receive your order or 10 years later. See Sony's best TV ever Taking 4K & HDR to new heights

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