March April 2017 Page 45 March / April 2017

4K and HDR complete the picture What 4K does for picture detail, HDR (High Dynamic Range) does for contrast and color. It may surprise you, but the video standards we're used to are based on old-school tube TVs with low brightness capabilities. The latest HDR-equipped Ultra HD TVs, like Sony's XBR-X930E series, can display greater contrast and a wider color spectrum. The combination makes pictures pop like never before, especially with 4K/HDR video sources like Ultra HD Blu-ray (see below). Sony's superior video processing Sony's X1 Extreme engine packs 40% more pro cessing muscle than the chip in last year's model. It tackles two tasks: reducing the compression noise common in streamed video and lower-resolution sources, and up scaling every source to near 4K/HDR quality. Sony 55" XBR-55X930E #15855X930E $2299.99 Sony 65" XBR-65X930E #15865X930E $3299.99 Learn all about these 4K TVs at W e're living in a golden age for TV viewing. The quality of the shows has never been higher, and we get to enjoy them on amazing TVs like these Sony XBR 4K models. For 2017, Sony increased these sets' peak brightness, to bring more real-world intensity to movies, sports, and TV shows. LIGHT UP YOUR LIVING ROOM SONY'S NEW 4K TVs & BLU-RAY PLAYER Steve Kindig's current NetSix faves include Luke Cage , Black Mirror and Longmire . BY STEVE KINDIG Sony's Rrst 4K Ultra HD Blu-ray player With Sony's new 4K Blu-ray player feeding your 4K TV, you'll enjoy a stunning big-screen picture. The latest video technology is here, including support for HDR, which you'll find on virtually all Ultra HD Blu-ray movies. And Sony's unique frame-and-beam chassis provides a rigid structure to eliminate micro-vibrations - critical since Ultra HD discs spin much faster than regular Blu-rays. Sony's UBP-X800 is a versatile high-quality music source, too, with the ability to play SACD and DVD-Audio discs, as well as a wide variety of high-res audio file formats, including DSD. Sony UBP-X800 #158X800 $299.99 Get the full scoop at 4K BLU-RAY Free, fast shipping You get free shipping on everything in this catalog. And most orders leave our warehouse the same day.

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